Services
Commercial services for medical device companies
Practical, hands-on support across commercialization, healthcare contracting, and sales execution, scoped to your stage rather than to a standard consulting package.
01
Sales Strategy & Commercialization
Practical go-to-market planning built around how devices are actually bought, evaluated, and adopted.
We work with leadership to translate a product and its clinical value into a commercial plan that a small team can execute. That means clear segmentation, a defensible channel model, and a sales process your team can repeat.
Discuss this with usWhat this includes
- Go-to-market strategy and commercial roadmap
- Direct, distributor, and hybrid channel design
- Territory design and account targeting
- Sales process, stages, and qualification criteria
- Pricing structure and value messaging inputs
- Commercial launch planning and readiness
02
GPO & IDN Contracting
Understand the healthcare purchasing environment and build a realistic path to contract access.
GPO and IDN contracting is often the difference between clinical interest and a purchase order. We help teams understand where they genuinely fit, what committees will ask for, and how to sequence the work.
Discuss this with usWhat this includes
- GPO and IDN landscape orientation
- Contract strategy and prioritization
- Value analysis committee preparation
- Documentation and submission readiness
- Negotiation preparation and terms review support
- Post-award activation and pull-through planning
03
Market Access
Identify the health systems, hospitals, distributors, and strategic accounts that can accelerate adoption.
Early commercial capacity is limited, so where you spend it matters. We help you map the accessible market and focus effort on the accounts and partners most likely to move first.
Discuss this with usWhat this includes
- Target health system and hospital mapping
- Distributor and channel partner evaluation
- Strategic and reference account identification
- Stakeholder mapping across clinical, supply chain, and finance
- Access barriers and sequencing analysis
04
Sales Development
Hands-on support building pipeline, opening conversations, and creating a process that repeats.
We do the work alongside your team, not just the slide deck. That includes outreach structure, opportunity development, and the discipline that keeps a young pipeline honest.
Discuss this with usWhat this includes
- Pipeline build and opportunity development
- Outreach structure and messaging
- Relationship development with key stakeholders
- CRM hygiene, forecasting, and pipeline reviews
- Repeatable playbooks and rep onboarding materials
05
Fractional Commercial Leadership
Experienced commercial leadership before you are ready to hire a full internal organization.
Many companies need senior commercial judgment long before they can justify a VP of Sales, a contracting function, and a field team. Fractional engagement gives you that experience at a stage-appropriate scope.
Discuss this with usWhat this includes
- Interim commercial or sales leadership
- Board and investor commercial reporting support
- Hiring plans, comp structure, and org sequencing
- Coaching for early sales and clinical hires
- Quarterly commercial planning and review cadence
06
Strategic Growth
Evaluate opportunities, prioritize markets, and build growth strategies that scale with the business.
As traction builds, the questions change: which segment next, which partnership, which capability to own. We help leadership teams make those calls with commercial reality in view.
Discuss this with usWhat this includes
- Market prioritization and expansion analysis
- Partnership and distribution strategy
- Commercial diligence support
- Scalable growth and capacity planning
- New segment and adjacent indication entry
Engagement Model
Assess, strategize, execute, grow
Engagements can be project-based, retained, or fractional. In every case the work starts with an honest assessment and ends with capability your team keeps.
- 01
Assess
We start with an honest read of the product, market, buying process, current pipeline, and commercial capacity, including what is not working.
- 02
Strategize
We build a focused commercial plan: segments, channel model, contracting approach, targets, and the sequence that fits your stage and runway.
- 03
Execute
We work alongside your team on outreach, opportunity development, contracting preparation, and the operating discipline behind it.
- 04
Grow
As results come in, we refine targeting, expand channels, and help you build the internal capability to carry it forward.
Not sure which service fits?
Most conversations start with a specific obstacle: a stalled account, a contracting question, a launch plan that needs pressure-testing. Start there and we'll tell you plainly what would help.