About
An experienced commercial partner for medical device teams
We built this practice for companies that need real commercial capability in sales strategy, market access, and healthcare contracting before they are ready to build a full internal organization.
Our Approach
What we bring to a commercial engagement
Our value comes from experience in the specific environment where medical devices are sold, and from working shoulder-to-shoulder with small teams.
Healthcare industry knowledge
Medical device revenue depends on understanding how hospitals and health systems evaluate, approve, and purchase. That includes clinical stakeholders, value analysis, supply chain, and capital processes.
Commercial expertise
Segmentation, channel design, territory logic, pipeline discipline, and forecasting, applied at the scale of a company that does not yet have a large sales organization.
Contracting fluency
GPO and IDN agreements have their own timelines, documentation requirements, and stakeholders. We treat contract access as a planned commercial workstream.
Relationships
Long-standing relationships across health systems, distribution partners, and commercial leaders help open conversations and shorten the path to the right stakeholder.
A hands-on approach
We work inside the details with your team on target lists, call plans, submission materials, and pipeline reviews, rather than handing over a strategy and stepping away.
Stage-appropriate judgment
Advice is calibrated to runway, headcount, and board expectations, so the plan is something your team can actually execute.
Eddie brings more than 20 years of experience in medical device sales and sales leadership, having sold to every specialty and led teams for some of the largest companies in the industry. His track record spans corporate sales, contracting, and strategic partnerships, including building national pricing frameworks from the ground up and leading teams responsible for $700 million in annual sales across portfolios spanning thousands of discrete contracts.
He has also advised portfolio healthcare companies on designing and refining negotiation strategy to secure enterprise level agreements worth hundreds of millions annually. Recognized for top performance throughout his career, Eddie pairs deep market knowledge with established GPO, IDN, and payer relationships to close complex, multi category deals.
His leadership experience extends across domestic and international markets, where he has trained, mentored, and scaled high performing sales organizations. Today he applies that experience to help startups expand access, accelerate revenue, and build sustainable growth in competitive healthcare markets.
Areas of expertise
- Corporate sales leadership
- GPO, IDN, and payer contracting
- National pricing strategy and frameworks
- Enterprise negotiation strategy
- Market access and channel partnerships
- Building and scaling sales organizations
A Personalized Approach
Every engagement is tailored to your business
You work directly with the person doing the work. There is no layered team, no standardized deliverable set, and no pressure to expand scope beyond what your stage justifies.
Start with a conversation.
Bring a real commercial question. We'll give you a candid read on the situation and what a sensible next step would be.